What is GetResponse and how does it work?

GetResponse is an all-in-one email marketing and marketing automation platform founded in 1998. It works through a web-based dashboard where you import contacts, create email campaigns with drag-and-drop or AI tools, build automation workflows, design landing pages and funnels, and track performance with detailed analytics.

GetResponse does not offer a permanent free plan, but it provides a 14-day free trial with full access to all features — no credit card required. The Starter plan begins at €13.12/mo for up to 1,000 contacts when billed annually.

How does GetResponse's AI Email Generator work?

The AI Email Generator creates complete email campaigns from a text prompt. You describe your campaign goal, target audience, and preferred tone, and the AI generates subject lines, body copy, images, and a professional layout. In our tests, it reduced campaign creation time from 2-3 hours to approximately 20 minutes.

Does GetResponse include landing pages and webinars?

Yes. GetResponse includes unlimited landing pages with a drag-and-drop builder and 200+ templates on all paid plans. Webinars are included on the Creator plan (€50.84/mo for 1,000 contacts) and Enterprise plans. The webinar system supports live and automated (evergreen) sessions with screen sharing, polls, Q&A, and attendee engagement tracking.

What is GetResponse's deliverability rate?

GetResponse maintains a 99% deliverability rate across 160+ countries. In our independent 30-day test with 50,000 emails, GetResponse achieved a 98.7% inbox placement rate, with only 0.3% landing in spam.

Can I use GetResponse for ecommerce?

Absolutely. GetResponse offers native integrations with Shopify, WooCommerce, BigCommerce, and Magento. Key ecommerce features include abandoned cart automation (up to 3-email sequences), AI-powered product recommendations, purchase behavior segmentation, and post-purchase follow-up sequences.

Does GetResponse support SMS marketing?

Yes. SMS marketing is available on the Marketer plan and above. Credits are purchased separately. Features include automated SMS triggers based on contact behavior, SMS broadcast campaigns, two-way messaging, and SMS follow-ups within automation workflows.

How does GetResponse compare to ActiveCampaign?

GetResponse offers more all-in-one value with built-in webinars, funnels, and landing pages at a lower starting price (€13.12/mo vs €26.39/mo for ActiveCampaign Plus). ActiveCampaign has deeper automation capabilities and a built-in CRM. GetResponse is better for businesses that want webinars and funnels in one platform; ActiveCampaign is better for those needing advanced CRM + automation.

How much does GetResponse cost?

GetResponse plans start at €13.12/mo for Starter (1,000 contacts, annual billing), €44.28/mo for Marketer, and €50.84/mo for Creator. Enterprise plans have custom pricing. All prices quoted are net amounts billed annually (saving ~18% vs monthly). The 14-day free trial gives full access before committing.

Is GetResponse good for beginners?

GetResponse is beginner-friendly for basic tasks — the onboarding wizard, pre-built templates, and AI generator make it easy to launch first campaigns. However, the platform's depth (automation builder, funnels, webinars, segmentation) can feel overwhelming for absolute beginners. Start with pre-built templates and gradually explore advanced features.

GetResponse Review 2026: All-in-One Email Marketing That Does It All?

GetResponse Review 2026: All-in-One Email Marketing That Does It All? | Nest Digital Studio